Read an interesting article yesterday about a marketing firm that helps connect hip-hop artists with advertisers. Sure enough, Seagram's Gin was in the mix (literally) -- and I immediately thought of Petey Pablo's Freek-a-Leek-- a la -- "Let me get a shout out to Seagram's Gin , 'cuz I'm drinkin' it, and they payin' me for it." Maybe it's not always as blatant.
I'll be the first to say that this kind of thing actually doesn't bother me. In fact, props to everyone making money with this concept. Modern rap is mostly about the bling, and this is just a natural extension of that. If someone tries to pass off a song with Big Mac all over it and they go down in flames, that's the risk they took, and they'll pay the consequences. As harbingers of cool, you'd sort of expect them to know right from wack (wrong). Louis Vuitton certainly benefitted from the help of Kanye West and Ludacris, so hopefully they at least got some decent handbags out of the deal.
Granted, we're unlikely to hear rappers praise carrots, abstinence, or milk anytime soon...but this is hardly music for children.
My thoughts and prayers are with everyone affected by Katrina.
Tomorrow: an exploration through my personal music history, the songs and artists that had an impact on me.
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